Graphical User Interface and Transaction Efficiency of Deposit Money Banks in Rivers State

Author(s): NWOGU, Joy Onyinyechi and ADEBAYO, Abiodu Akinola.

Abstract:
The purpose of this paper is to examine the relationship between graphical user interface and transaction efficiency of deposit money banks in Rivers State. Technological acceptance model theory (TAM) and theory of reasoned action (TRA) were adopted as the baseline theory for this study and the method adopted for this study is the reviewed of extant literature. The study findings revealed that there is a significant relationship between graphical user interface and transaction efficiency as well as the measure of the study. Therefore, based on this findings and conclusion, the study suggested that banks that are seeking for ways to be productive and efficient should encourage the use of good graphical user interface design to achieve transaction efficiency in the organization, which can enable them to achieve customer’s satisfaction and cost reduction.

Keywords: graphical user interface, transaction efficiency, customer’s satisfaction, and cost reduction

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