Digital Platforms and Enterprise Responsiveness of Telecommunication Companies in South-South, Nigeria

Author(s): NDAMATI , Wobiareri Fiona and Prof. E. TANTUA Jr.

Abstract:
The Nigerian telecommunications sector operates in a volatile, competitive, and rapidly evolving environment. This study was designed to ascertain the relationship between digital processes and enterprise responsiveness of telecommunication companies in South-South, Nigeria. The study was guided by a research questions and two hypotheses. The descriptive research design was adopted in carrying out this study using the cross-sectional survey approach; hence the study was a co-relational study. As a macro level study, four telecommunication companies in south-south, Nigeria serve as the population, using a census of 143 principal managers who represented the company. A structured closed ended questionnaire was used to gather responses. The research instrument was validated by professionals in the department of Office and Information Management, while the reliability of the instrument was achieved through the use of Cronbach Alpha Coefficient presented with the help of Statistical Package for Social Sciences, version twenty and all items scoring above zero point seven. Responses gathered were tested using descriptive statistic for the primary analysis, while Spearman’s Rank Order of Correlation Coefficient was used to test the predictor and criterion variables. The findings revealed that there is a very strong coefficient between digital processes and tested measures of enterprise responsiveness of the telecommunication companies in south-south, Nigeria. Hence, the study conclude that the digital processes have very strong relationship with enterprise responsiveness of telecommunication companies in South-South, Nigeria. Therefore, the study recommend that telecommunication companies should: automate their workflow for quick adaptation, use real-time to resolve issues and invest in resilient platforms to ensure uninterrupted services.

Keywords: Digital Processes, Enterprise Responsiveness, adaptability, operational resilience

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